NPR Training
Storytelling tips and best practices

Analytics

How to make local listeners care about your story

Using data from the NPR One app, we identified specific approaches to telling audio stories that can inspire your audience to sit up and listen.

How to hook your podcast audience

How can you break through the competition for ears? First of all, of course, you need a good story. But there’s more … data gathered from NPR One offers lessons for keeping listeners engaged.

7 things we learned about our audience from the Iowa caucuses

Dan Frohlich is a digital metrics analyst at NPR Monday’s Iowa caucuses resulted in record voter turnout (at least on the Republican side), but did that translate into increases in audience listening, web traffic, or social media engagement? In many cases the answer was most definitely “Yes!” NPR.org had 80 percent more users than the last Iowa

Acting on analytics: Using data to make editorial decisions

If you publish to a website, you probably have access to some sort of analytics dashboard where you can see which posts are performing well — and which ones aren’t. But what actions can you take with that information? This document will help you use metrics data to make informed editorial decisions. (Print it out!)

A review of basic analytics terms for understanding digital audiences

Teresa Gorman is a former member of the NPR Training Team.  When someone reads or listens to our stories, we use a few different methods to keep track of them. These metrics are the baseline for what we measure when we look at our audience. We do this with Google Analytics, which is a good