from training.npr.org: http://training.npr.org/audio/what-makes-a-good-pitch-npr-editors-weigh-in/
NPR Training
Storytelling tips and best practices
pitching
What makes a good pitch? NPR editors weigh in
January 24, 2017
Pitching is hard. Every one of us has gotten excited about an idea … and been shot down. We compiled the best tips for getting to “yes” — and some common pet peeves — from NPR editors.