from training.npr.org: http://training.npr.org/blog/how-to-hook-your-podcast-audience/
How can you break through the competition for ears? First of all, of course, you need a good story. But there’s more … data gathered from NPR One offers lessons for keeping listeners engaged.
In June of 2015, WWNO in New Orleans launched a podcast called Katrina: The Debris. They called it a “pop-up podcast.” It was time-bound; ultimately, a thirteen-episode experiment. The occasion was the tenth anniversary of Hurricane Katrina. As national news outlets flooded into New Orleans months before the anniversary, WWNO wanted to own the big story