NPR Training
Storytelling tips and best practices


How to hook your podcast audience

How can you break through the competition for ears? First of all, of course, you need a good story. But there’s more … data gathered from NPR One offers lessons for keeping listeners engaged.

Webinar with WWNO: ‘How a small station made a big podcast’

In June of 2015, WWNO in New Orleans launched a podcast called Katrina: The Debris. They called it a “pop-up podcast.” It was time-bound; ultimately, a thirteen-episode experiment. The occasion was the tenth anniversary of Hurricane Katrina. As national news outlets flooded into New Orleans months before the anniversary, WWNO wanted to own the big story