NPR Training
Storytelling tips and best practices

podcasts

How to hook your podcast audience

As more and more people create podcasts, there’s a lot of competition for listeners’ ears. But there’s a reason so many public radio producers are finding success in the podcasting space — we know how to tell a good story! Platforms like NPR One also help provide clues and recommendations for how you can hook your

Webinar with WWNO: ‘How a small station made a big podcast’

In June of 2015, WWNO in New Orleans launched a podcast called Katrina: The Debris. They called it a “pop-up podcast.” It was time-bound; ultimately, a thirteen-episode experiment. The occasion was the tenth anniversary of Hurricane Katrina. As national news outlets flooded into New Orleans months before the anniversary, WWNO wanted to own the big story