NPR Training
Storytelling tips and best practices

Social 101

5 things to do when programming Facebook

This post was originally published on Curios, NPR’s social media desk blog.   Media organizations, repeat after me: Facebook is not made for you. It may adapt somewhat to your presence, but ultimately it’s made for the 1 billion-plus people who are having a conversation on it. If you’re lucky, your story might sometimes be Continue Reading >

What improv lessons taught us about live video

Claire O’Neill is an editor on NPR’s Visuals team.  We’ve been doing a lot of live video on Facebook lately (upwards of 80 a month). Folks in the newsroom have embraced it and we’ve had fun playing with different formats and approaches. Still, with this new form comes a completely new set of challenges for even Continue Reading >

An introduction to Snapchat

This guide is the work of many former NPR social media desk interns, including Tajha Chappellet-Lanier, Aggi Ashagre and Brandon Carter. It was last updated in August 2016.  This guide will walk you through creating your first Snap and your Snapchat story. Your story is made of multiple Snaps, accessible to your followers for up to Continue Reading >

Want to start a newsletter? Read this first

In case you haven’t heard, newsletters are back (and bigger than ever). A regular email is a great way to connect with your audience in a really intimate way — and it might be the first step to turning a casual listener into a super fan. But you shouldn’t start a newsletter without thinking deeply about what you’re trying to Continue Reading >

How to run a branded news account on Twitter

Editor’s note: Steve Mullis is an engagement editor at NPR. A version of this guide originally appeared on NPR’s Social Media Desk Tumblr. Hosting the Twitter account for your news organization is like spinning out a monologue. What are we reporting? What are people talking about? What do we know? What do we want to know? On the Continue Reading >

NPR’s guide to Facebook Live

Note: What you see below is a work-in-progress on how to use Facebook Live. We will update as we learn more about the tool and what works and doesn’t. If you work at NPR and you want to find specific workflow instructions, head over to this Google Doc.  This post was written by NPR’s Lori Continue Reading >

Get a Twitter habit: 5 things to do every day until it sticks

Editor’s note: This post assumes a basic understanding of Twitter, but any beginner should find it comprehensible. If you need some more help, check out this post: A quick guide to getting started on Twitter right now The hardest part to becoming a Twitter regular is developing the habit of using it. Every journalist today should be on Continue Reading >

A quick guide to getting started on Twitter right now

Lori Todd is a social media editor at NPR. A version of this post originally appeared on NPR’s Social Media Desk Tumblr.  I wanted to answer some of the basic Twitter questions I often get. Keep in mind that the answers below have been written for individual journalists and may not necessarily apply directly to what Continue Reading >

Twitter basics: Hashtags

Lori Todd is a social media editor at NPR. This post originally appeared on NPR’s Social Media Desk Tumblr.  New to Twitter? Read this post first.  Hashtags, love them or hate them, are important because they allow users to categorize tweets. When a user publishes a tweet with a hashtag, the tag appears as a Continue Reading >

How to create a Facebook page for yourself

Teresa Gorman is a former member of the NPR Training Team. Want to create a Facebook page for yourself? Watch this video. Don’t want to watch the video? Follow the steps as written out below. The steps 1. Sign into Facebook 2. Go to www.facebook.com/pages/create 3. Click on Artist, Band or Public Figure 4. Click Continue Reading >

Make your Tumblr better with these tips

Teresa Gorman is a former member of the NPR Training Team. Tumblr has been used by NPR and many stations to do special projects, connect with audiences in new ways, and more. Danielle Strle, Tumblr’s director of product for community and content, shared a few best practices for using Tumblr with us in August, 2014. Here are a few of those tips to get Continue Reading >

Get to know Instagram

Teresa Gorman is a former member of the NPR Training Team. Who Instagram users are “nearly as likely as Facebook users to use the site on a daily basis,” according to Pew Research Center. While there aren’t nearly as many users as Facebook, they are younger. Plus, there’s a lot of cross-posting between Instagram and Continue Reading >