from training.npr.org: http://training.npr.org/digital/how-to-develop-a-strong-sustainable-local-newsletter/
Creating — and sustaining — an editorial email newsletter can be tough. We’ve identified three models that are delivering results in public media.
Sourcing the news is getting harder all the time. For three seasoned NPR reporters, it involves careful vetting, delicate negotiations and, every now and then, cigars.
Using data from the NPR One app, we identified specific approaches to telling audio stories that can inspire your audience to sit up and listen.
It’s important to begin any storytelling project with intention. Before you start making things, you should have a clear sense of who you’re trying to reach, what you’re trying to say and the scope of your project (on all platforms). This blueprint is designed to help. Read through the entire blueprint first. When you’re ready
Media organizations, repeat after me: Facebook is not made for you. It may adapt somewhat to your presence, but ultimately it’s made for the 1 billion-plus people who are having a conversation on it. If you’re lucky, your story might sometimes be the topic of that conversation; if you’re smart, you’ll be engaged in the
Journalism coaches, professors and trainers — this one’s for you! As the new year begins, we thought we would share a few of our favorite guides aimed at helping you teach and inspire others: Plan your editorial project (with many sticky notes): Have you resolved to be more deliberate in your project or coverage planning
Ideas come from unexpected places. That’s why when I was recently asked to put together a “reading list” to share with station representatives for a conference, I was excited to curate a broad collection. I’ve found it can be useful to look just beyond the boundaries of your everyday tasks for resources that both inspire
We’ve been doing a lot of live video on Facebook lately (upwards of 80 a month). Folks in the newsroom have embraced it and we’ve had fun playing with different formats and approaches. Still, with this new form comes a completely new set of challenges for even our most seasoned radio reporters. They’re suddenly facing strange
So you’ve decided to launch a new project — a vertical, a series, or something else. What happens next is usually a flurry of questions. Where do we start? What should we cover? What shouldn’t we cover? Who’s our audience? How is our thing different from all of the others out there covering _______ (tech, health or something else)? In
When you come across a story about your town, city or state, what makes you want to share it? We conducted an experiment using local stories from NPR member stations on Facebook to find the answer and came up with nine different categories: Place Explainers, Crowd Pleasers, Curiosity Stimulators, News Explainers, Major Breaking News, Feel-Good Smilers,
If you publish to a website, you probably have access to some sort of analytics dashboard where you can see which posts are performing well — and which ones aren’t. But what actions can you take with that information? This document will help you use metrics data to make informed editorial decisions. (Print it out!)