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Storytelling tips and best practices

A handy guide to making awesome photos

Kainaz Amaria is the former Supervising Editor for NPR Visuals. Follow her on Twitter @kainazamaria

Visual storytelling is really vital to reach a wider audience. It’s how more and more people are communicating.

This post will guide you through the most important elements of it.


What do I mean by this? There is a method to creating images and a framework on how to talk about them.

It starts with the three most important aspects of an image:


Seems obvious right? When photographers hit a homerun, it’s because we have all these elements in ONE FRAME.

An Epic Example:


This is Alex Webb’s image from the cover of his book Border Crossing.

Let’s break down why this image has it all.


He captured the arrest scene. Migrants trying to cross the border, lifting their hands while sheriffs pat them down and extra law enforcement looking over the events.


He’s composed the image so your eye is immediately drawn to the arrest in the center of the frame. It’s then led to the helicopter, then it circles back to the arrest on the right side. He’s also framed the third arrest in that space between the landscape and the helicopter. Notice the precise thought of not overlapping the hand over the tail of the helicopter — there is a slight distance there so it’s not distracting.


He’s got this epic light from this ominous storm rolling and juxtaposed against the delicate wildflowers full of a vibrant yellow.

There is a full story in ONE FRAME 

And it’s skillfully crafted by the photographer. And it has metaphors — the weight of the law coming down on the scene, the man second from right looking off realizing this dream has been frustrated. And this hostile event happening in a field of beautiful flowers.

Let’s drill deeper in to understand how photographers think about each of these elements when they are making images.



It’s what you want to communicate to your audience, reader, viewer, whatever!

  • Who are your characters?
  • What are they doing?
  • Where will they be?
  • What’s the most important aspect of the story to SEE in order to understand?
  • What’s the emotional essence of the story?

The image doesn’t need to say everything — but it needs to INFORM and MOVE the viewer. It needs to hit your heart and your head.



… in the frame that is. In other words, it’s how the photographer directs the eye to what is important. Photographers rarely get lucky. Rather they work really hard to organize what they are seeing in front of them to convey the most powerful image.

They use an array of visual devices to make the strongest visual argument.

Here are some of the most commonly used photographic techniques.



You know these lines. You see them on your cameras and probably wonder why they are there. These guidelines are used to help you compose a more dynamic frame. Placing your subject where the lines intersect or using them to move your horizon to the upper or lower third of the frame will help make a more dynamic image. And it prevents you from placing all the information dead center of the frame (boring!).

Examples of Rule of Thirds


Photo by Richard Mosse

With people and/or portraits place the eyes on one of the cross sections.


Photo by David Gilkey/NPR


This is when you use naturally forming lines to lead your viewer to the subject of the frame. You’ll notice it all the time, once you see what I mean!




Photo by Kainaz Amaria/NPR


Photo by Kainaz Amaria/NPR


Again, once you notice this device, you’ll see it everywhere.


Examples of symmetry in Wes Anderson films


Photo by NPR


Strong images makes us see the world in ways we wouldn’t naturally see. Super low angles or high angles force us to view the world in a different way.

Love this — everyone trying to align themselves on tipping over the Tower – they know about perspective!


Photo by Martin Parr

 If you make an image of a person with a low angle your are making them seem more authoritative or powerful.


Photo by Edmund D. Fountain for NPR

If you approach them with a high angle you are making them seem more diminutive.

(Keep in mind, these devices can be seen as editorializing — so be thoughtful with your approach)


Using naturally occurring elements to frame your subjects.


Photo by Kainaz Amaria/NPR

And HUMOR – well, really this is JUXTAPOSITION (when you mash up two seemingly contradictory ideas) but it creates for a humorous frame!


Photo by Martin Parr


If content is your story, composition is your narrative, then LIGHT …


Warm light is inviting and cozy. Cooler light feels distant and sad. When light is used well it helps give your image a tonal feel and helps the viewer focus on what you need them to see.


Here’s a great example of light being used to make the viewer’s eye go straight to the center of the frame, then over to the left. The direction of the light forces the direction of your eye.


Great example of how cool blue light can feel ominous or cold and how the yellow light in the monastery feels inviting and warm.

And last but not least – photography is about RELATIONSHIPS. It’s about how we relate to the world and how we understand it. It’s about showing and sharing our common humanity.