from training.npr.org: https://training.npr.org/2019/09/24/a-not-so-secret-recipe-for-display-and-seo-headlines/
A not-so-secret recipe for display and SEO headlines
If your CMS requires both a display headline and a window title/SEO headline — as NPR’s does — consider this recipe card as a guide. Your best practices may be different (and by the time we hit “Publish” on this, Google will have changed its algorithm), but these are ours. Adjust to taste.
This PDF has four cards each. For best results, print it two-sided and in color.
Holly J. Morris is the NPR Training team’s Writing and Reporting Specialist.