NPR Training
Storytelling tips and best practices

About us

The NPR Training team is a key part of the NPR newsroom. We equip public media journalists with the skills to tell distinctive, memorable, audience-centric stories. Our mission is to elevate the quality of storytelling, wherever it reaches people.

We created this site for the journalists working in public media, but kept it open for all to use. In this constantly changing media world, it can feel impossible to find the time and space to hone your storytelling techniques, learn something new or experiment with new tools. The NPR Training team — and this site — exist to make that happen.

Take a look around. We suggest starting with our topics page, which will show you all of the most recent tips.

How to reach NPR Training

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The team

Serri Graslie is the team’s Director of Digital Training. She serves as editor and publisher for and helps public media journalists create distinctive, audience-centric stories with tools like the Project Blueprint. She also designs intensive training events like the Story Lab Workshop and the first NPR-WAMU Digital Day in 2017, rare conference for digital staffers in public radio. Outside of the training team, Serri co-manages the Kroc Fellowship program (where she got her start at NPR in 2010). She has also worked as a digital producer on All Things Considered. Serri was born and raised in Rapid City, S.D. Sometimes she gets to play the cello at work.

Twitter: @sgraslie

Alison MacAdam is the team’s Senior Editorial Specialist for audio storytelling. She arrived at NPR in 2003 to work as a producer at All Things Considered. As Senior Editor from 2008 to 2014, she helped guide hosts and producers through everything from breaking news to artist profiles to a story about putting real lipstick on real pigs. Alison got her start in 1999 at WBUR in Boston. She graduated from Wesleyan University with a degree in American Studies. She was a 2014 Nieman Fellow at Harvard University. Alison grew up in Lexington, Kentucky — where she prepped for a career in journalism by playing soccer and performing in musicals. (There’s a connection. Really.)

Twitter: @ajmacadam

Kasia Podbielski is the team’s project manager. Kasia is masterful at building programs from scratch, overseeing complex projects and sparking collaborations across disciplines. She launched multiple NPR podcasts, including Embedded, ran events and helped NPR scale digital training to hundreds of journalists. She is passionate about onboarding and organizational change. She’s also a cellist performing with a local community orchestra and is an aspiring amateur baker.

Twitter: @eskapepod

Sara Richards is an assistant project manager on the team. She started her career at NPR in 2007 at the Arts Desk and worked in the Programming Department for the following 7 years. She most recently worked at KUOW in Seattle as a social media and acquisitions producer and at C-SPAN in Washington, D.C., as a politics producer. In 2010, she completed a radio reporting fellowship in Duesseldorf, Germany through the Landesanstalt fuer Medien NRW. Originally from Tennessee, Sara studied at Mount Holyoke College in western Massachusetts and lived in Germany before settling down in D.C.

Twitter: @sarasararich

Keith Woods leads the team as VP of Newsroom Training & Diversity. Since 2010, he has led the network’s diversity efforts and has worked with journalists at more than 30 member stations. He also subbed in briefly as Senior Supervising Editor of the Code Switch unit. Before NPR, Keith trained journalists in writing, editing and diversity at the Poynter Institute, where he spent 15 years, five as faculty dean. He was a sportswriter, news reporter, City Editor and editorial writer in 16 years at the New Orleans Times-Picayune. Keith has chaired two Pulitzer Prize juries and is co-editor of the 2006 textbook The Authentic Voice: The Best Reporting on Race & Ethnicity.

Twitter: @keithwoods

All photos by Bria Granville/NPR. This site was developed and designed by Mike Fussell and Russ Gossett at NPR Digital Services.