Dana Farrington

is digital editor for NPR Politics. She helped run the NPR Facebook page for the past five years.

5 things to do when programming Facebook

Media organizations, repeat after me: Facebook is not made for you. It may adapt somewhat to your presence, but ultimately it’s made for the 1 billion-plus people who are having a conversation on it. If you’re lucky, your story might sometimes be the topic of that conversation; if you’re smart, you’ll be engaged in the