Eric Athas

Plan your editorial project in 13 steps (and with lots of sticky notes)

You can use this process to shape a vertical, to plan a project, to plan newsroom-wide coverage or to plan a social strategy.

How NPR covered the Paris attacks

A look at NPR’s reporting on the November 2015 terror attacks on Paris.

This headline process can make your stories better

The exercise of coming up with a headline can also be a great way to come up with the right story idea.

9 types of local stories that people like to share

Learn about place explainers, crowd pleasers, curiosity stimulators and six other engagement-encouraging story types — all supported by data!

With the right packaging, serious stories can be shareable, too

We’ve heard this a lot lately: Fun stories, not serious stories, work on social media. But we’ve found otherwise.