from training.npr.org: https://training.npr.org/2016/10/12/leads-are-hard-heres-how-to-write-a-good-one/
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A good lead is everything — here’s how to write one
The lead is the introduction — the first sentences — that should pique your readers’ interest and curiosity.
How to write short
Just because there’s a lot of online real estate available doesn’t mean every story is appropriate for long-form treatment.