from training.npr.org: https://training.npr.org/2021/08/25/how-write-display-seo-headlines/
Here are some characteristics of good display and SEO headlines, plus some advice for chasing down an elusive muse.
Tired of using “fearless leader,” “stony silence” or other hackneyed duos? You should be. Break the habit.
Certain pairings are better than others. We present some compatible couples.
Please, please, PLEASE read this before applying to a position at a member station or NPR (or ANY journalism job, really).
If you’re wedded to the inverted pyramid (or just don’t know any better), don’t get to the point — end on a flat note. Metaphorically.
To help you think about journalistic accuracy on a deadline, we’ve developed a fact-checking triage method.
It’s the time of year when few local and regional news outlets (including public radio) are spared. Here’s how to do it as best as it can be done.
There are right ways and wrong ways to write question headlines.
You’re probably using these ubiquitous journalistic shortcuts without even knowing it.