from training.npr.org: https://training.npr.org/2016/01/12/these-are-nprs-photo-caption-guidelines/
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Stephanie Federico

is a former NPR homepage editor.

These are NPR’s photo caption guidelines

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Captions give photos context, telling viewers what’s going on in a photo so they don’t have to guess or jump to conclusions.

How to write great headlines that keep readers engaged: 5 tips (and examples)

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These tips and tricks will you help write stellar news and feature headlines.