Serri Graslie

was the Senior Digital Strategist on the NPR Training team.

A blueprint for planning storytelling projects

It’s important to begin any storytelling project with intention. Before you start making things, you should have a clear sense of who you’re trying to reach, what you’re trying to say and the scope of your project on all platforms. This project blueprint is designed to help. Fill it out at the beginning of the

10 teams selected for 2018 Story Lab Workshop

Teams will work on their projects with NPR mentors while attending sessions designed to foster innovation and excellence in journalism and storytelling.

An introduction to Snapchat

This guide will walk you through creating your first Snap and your Snapchat story. Your story is made of multiple Snaps, accessible to your followers for up to 24 hours. Getting started Download the Snapchat app if you haven’t already. Create an account and log in. Snapchat will automatically open the record screen once you’ve logged

You made good radio — now make good internet

You’re probably here because you’re about to embark on a new, exciting audio storytelling project. Whether it’s a radio series or podcast, you likely have hours of recording, writing and editing ahead of you. But before you get started — and to make the most of your time — you need to do a little

Want to start a newsletter? Read this first

In case you haven’t heard, newsletters are back (and bigger than ever). A regular email is a great way to connect with your audience in a really intimate way — and it might be the first step to turning a casual listener into a super fan. But you shouldn’t start a newsletter without thinking deeply about what you’re trying to

Get a Twitter habit: 5 things to do every day until it sticks

The hardest part to becoming a Twitter regular is developing the habit of using it. Every journalist today should be on Twitter — the excuses are few and the benefits are many. It’s not just a place to share and find stories. You can also use it as an alternative to the news wires and/or to find sources.

Use targeted search terms to unearth sources on social

The next time you’re looking for a source on social media, consider the wise advice I picked up from Daniel Victor of the New York Times in this Medium post, The one word journalists should add to Twitter searches that you probably haven’t considered. Victor writes about how he was tasked with finding people who were on airplanes where Hasidic Jewish

How to find sources on Twitter: An exercise

Note: This guide was developed in September 2015. It uses the California wildfires as a subject, but you can substitute any news story. I recommend a breaking news story that has some central event in a place (i.e. a tornado instead of the Trans-Pacific Partnership). In this exercise we’re going to use one of the

Find stories and sources on reddit, Instagram

When news breaks, you may instinctively reach for Twitter. And that’s a fine reaction! It’s a good place to start to find sources. (This guide/exercise will show you how to do that very thing). But if you’re looking for more sources and tips, and if you’re generally trying to stay on top of the news, you should

6 ways to use social callouts

In public radio, it goes without saying that the public – our existing audience and otherwise – should be at the heart of everything we do. One way to bring more of those people into our reporting is through social callouts, where we ask the wider world to share their stories, photos and thoughts on

Acting on analytics: Using data to make editorial decisions

If you publish to a website, you probably have access to some sort of analytics dashboard where you can see which posts are performing well — and which ones aren’t. But what actions can you take with that information? This document will help you use metrics data to make informed editorial decisions. (Print it out!)