from training.npr.org: https://training.npr.org/2016/06/27/how-to-run-a-branded-news-account-on-twitter/

How to run a branded news account on Twitter
Hosting the Twitter account for your news organization is like spinning out a monologue. What are we reporting? What are people talking about? What do we know? What do we want to know? On the NPR feed, we want to serve our community with a steady stream of information about the day’s big news, the stories