from training.npr.org: https://training.npr.org/2017/07/26/how-to-make-local-listeners-care-about-your-story/
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How to make local listeners care about your story
Using data from the NPR One app, we identified specific approaches to telling audio stories that can inspire your audience to sit up and listen.

How to hook your podcast audience
How can you break through the competition for ears? Data from NPR One offers lessons for keeping listeners engaged.