Teresa Gorman

is a former member of the NPR Training team.

9 types of local stories that people like to share

Learn about place explainers, crowd pleasers, curiosity stimulators and six other engagement-encouraging story types — all supported by data!

How a radio show can make great web content

Taking time to make show segments more web-friendly is not easy for many shows. To hear more about how one show does it, we turned to Jody Avirgan. At the time we spoke to Avirgan, he was a producer for WNYC’s midday talk show, The Brian Lehrer Show. Avirgan was responsible for the majority of

A review of basic analytics terms for understanding digital audiences

When someone reads or listens to our stories, we use a few different methods to keep track of them. These metrics are the baseline for what we measure when we look at our audience. We do this with Google Analytics, which is a good tool for understanding the fundamentals of your site. It provides general traffic

Twitter tips for talk shows

Kerri Miller shared her tips and thoughts on using social media in her role as a former host of the now-defunct MPR show, The Daily Circuit. Kerri Miller tweets several times a day asking questions related to her broadcast, about the latest books she’s reading, and more to over 15,000 followers. She said that although it took a while to fit social media into

Use your guests to grow a social media community

If you want to reach more people who care about your work by using social media, leverage the resources you have right in front of you: the guests, institutions and organizations that are featured in your segments. It is a benefit to everyone: the guest’s audiences are probably interested in their work, guests (usually) want to

How to host a Twitter chat

What is a Twitter chat? A Twitter chat is a conversation about a specific topic, usually at a specific time using a planned hashtag. There are annual chats about everything from web journalism to agriculture. Organizations often use Twitter to hold one-time chats about specific topics, have Q&A’s, discuss news series, and much more. Why

How to engage your community with Instagram callouts

The NPR Visuals team has engaged with the smartphone-toting, photo-taking, audience by asking them to share photos around various themes, stories and series on social media. Instagram in particular has been a useful platform for these storytelling projects, NPR Visuals assistant producer Emily Bogle said. Emily shares when to do an Instagram callout, how to plan, carry one out, and many

Digital inspiration for the stressed out public radio reporter

Question: For small (or understaffed) stations, has it been worth trying to get reporters to produce stories for both radio and web/mobile platforms, or is it better to focus a reporter on one medium? This question has one clear answer – reporters should handle both digital and radio duties. When reporters are responsible for creating

Tips for creating shareable, local content

Writing shareable local stories doesn’t have to be complicated. The Local Stories Project shows that the tactics to create shareable stories cross state lines (all the way from Alaska to D.C.). We asked some of the current station editors involved with the project to share their tips. Check out this Nieman Lab story for more information

How to pitch a digital project at your station

Question: I have the idea for a blog for my station. How would one convince upper management that this project is worth the time and effort? What tips do you have for pitching digital projects? We hear versions of this question a lot. Since every station is different, there is no absolute best way to pitch

How to grow a social media community from scratch

I spoke with Kat Chow, a producer with NPR’s Code Switch, about how she helped grow the blog’s social media presence from scratch when it launched in 2013. Think strategically about where to spend your time Code Switch focused a lot on Twitter when they launched because they knew they could have interesting conversations there with a diverse

The nuts and bolts of building a storytelling project on social media

Davar Ardalan is a former NPR producer.   Women from technology fields in Silicon Valley to South Africa live tweeted a day in their lives using the hashtag #NPRWIT in March 2014. The series was a big success, with over 7,900 tweets with the hashtag and millions of impressions, Davar Ardalan wrote in a post in NPR’s daily social media tips newsletter.

Make your Tumblr better with these tips

Tumblr has been used by NPR and many stations to do special projects, connect with audiences in new ways, and more. Danielle Strle, Tumblr’s director of product for community and content, shared a few best practices for using Tumblr with us in August, 2014. Here are a few of those tips to get you started: Think about what your content looks like on the

Get to know Instagram

Who Instagram users are “nearly as likely as Facebook users to use the site on a daily basis,” according to Pew Research Center. While there aren’t nearly as many users as Facebook, they are younger. Plus, there’s a lot of cross-posting between Instagram and other social networks — I’m sure you’ve seen an Instagram picture

5 principles of web writing

Online and radio audiences take in our stories in different ways. Because of this, sometimes you will want to “webify” or rewrite a radio piece for the web. We don’t recommend doing this for every radio story. In fact, we often suggest writing a web post first or completely separately. However, when it does make sense, there are

8 things to keep in mind when writing for the web

When you’re writing a piece for the web, get to the point quickly, be conversational and help readers navigate.