Teresa Gorman

is a former member of the NPR Training team.

9 types of local stories that people like to share

Learn about place explainers, crowd pleasers, curiosity stimulators and six other engagement-encouraging story types — all supported by data!

How a radio show can make great web content

Taking time to make show segments more web-friendly is not easy for many shows. To hear more about how one show does it, we turned to Jody Avirgan. At the time we spoke to Avirgan, he was a producer for WNYC’s midday talk show, The Brian Lehrer Show.

A review of basic analytics terms for understanding digital audiences

Unique visitor, returning visitor, arghhhhh. Finally learn what all these terms actually mean.

Twitter tips for talk shows

Tips on fitting social media into your schedule and figuring out what to tweet.

Use your guests to grow a social media community

If you want to reach more people who care about your work by using social media, leverage the resources you have right in front of you.

How to host a Twitter chat

Twitter chats are a good option for talking more about a series, topic or specialty.

How to engage your community with Instagram callouts

On Instagram, a callout asks for photos or videos on a specific topic, using a hashtag to gather it all together.

Digital inspiration for the stressed-out public radio reporter

We know it isn’t easy to adjust how reporters approach and produce stories. So we talked to a couple stations that are already doing it.

Tips for creating shareable, local content

Writing shareable local stories doesn’t have to be complicated.

How to pitch a digital project at your station

Convince upper management that your project is worth the time and effort!

How to grow a social media community from scratch

How “Code Switch” made itself known on social, back when tweets were 140 characters.

The nuts and bolts of building a storytelling project on social media

“The point is to treat a Twitter chat as you would any radio production,” says producer Davar Ardalan.

With the right packaging, serious stories can be shareable, too

We’ve heard this a lot lately: Fun stories, not serious stories, work on social media. But we’ve found otherwise.

Get to know Instagram

In this post, you will get to know Instagram … as it was in 2015, so maybe move on.

5 principles of web writing

Get to the point, summarize, add details and other tips for the radio-to-digital novice.

8 things to keep in mind when writing for the web

When you’re writing a piece for the web, get to the point quickly, be conversational and help readers navigate.