from training.npr.org: https://training.npr.org/2021/08/25/how-write-display-seo-headlines/
Here are some characteristics of good display and SEO headlines, plus some advice for chasing down an elusive muse.
Plenty of broadcast reporters and editors think of digital stories as an afterthought.
Custom URLs and SEO descriptions make Google happy and give your posts a boost in search.
Tired of using “fearless leader,” “stony silence” or other hackneyed duos? You should be. Break the habit.
Certain pairings are better than others. We present some compatible couples.
If you’re wedded to the inverted pyramid (or just don’t know any better), don’t get to the point — end on a flat note. Metaphorically.
It’s the time of year when few local and regional news outlets (including public radio) are spared. Here’s how to do it as best as it can be done.
There are right ways and wrong ways to write question headlines.
You’re probably using these ubiquitous journalistic crutches without even knowing it.
Hypothesis-Driven Design (and our step-by-step guide) can help you navigate uncharted territory in a complicated storytelling project.
Creating — and sustaining — an editorial email newsletter can be tough. We’ve identified three models that are delivering results in public media.
Sourcing the news is getting harder all the time. For three seasoned NPR reporters, it involves careful vetting, delicate negotiations and, every now and then, cigars.
No one is available to read behind you and it’s nearly time to hit “publish.” What do you do? Call on the copy editor within.
Print this poster, which has the six questions you should ask before starting a story.
Next time you’re struggling to come up with a new story or just need a push in a more creative direction, read this.
The lead is the introduction — the first sentences — that should pique your readers’ interest and curiosity.
Just because there’s a lot of online real estate available doesn’t mean every story is appropriate for long-form treatment.
Learn effective, low-lift ways to tell your stories online (without the dreaded “webifying”).
A newsletter could be the first step to turning a casual listener into a super fan.
You can use this process to shape a vertical, to plan a project, to plan newsroom-wide coverage or to plan a social strategy.
Explainers did well on npr.org, for instance.
People don’t like to read radio scripts that are only slightly modified for web reading. So do better.
A look at NPR’s reporting on the November 2015 terror attacks on Paris.
These tips and tricks will you help write stellar news and feature headlines.
The exercise of coming up with a headline can also be a great way to come up with the right story idea.
Learn about place explainers, crowd pleasers, curiosity stimulators and six other engagement-encouraging story types — all supported by data!
This document will help you use metrics data to make informed editorial decisions.
Taking time to make show segments more web-friendly is not easy for many shows. To hear more about how one show does it, we turned to Jody Avirgan. At the time we spoke to Avirgan, he was a producer for WNYC’s midday talk show, The Brian Lehrer Show.
Unique visitor, returning visitor, arghhhhh. Finally learn what all these terms actually mean.
We know it isn’t easy to adjust how reporters approach and produce stories. So we talked to a couple stations that are already doing it.
Writing shareable local stories doesn’t have to be complicated.
Convince upper management that your project is worth the time and effort!
How do Creative Commons licenses work — and how can you get sweet, sweet free art and sound with them?
We’ve heard this a lot lately: Fun stories, not serious stories, work on social media. But we’ve found otherwise.
Get to the point, summarize, add details and other tips for the radio-to-digital novice.
Everyone knows Google is a powerful portal to digital information, but a more daunting task is sorting through results to find the exact piece of information that will make your piece fuller and more informative. The NPR Research Strategists are here to share three tips we use to get more precise and relevant results.