Writing a script for a social video means paring down your piece to the barest minimum that still makes sense.

Instagram’s answer to TikTok, Reels are vertical videos that can last up to a minute. They can engage your existing Instagram audience and expand your reach to new users.

We’ve learned a few things along the way that we think you might find helpful.

How can you break through the competition for ears? Data from NPR One offers lessons for keeping listeners engaged.

If you’re lucky, your story might sometimes be the topic of that conversation; if you’re smart, you’ll be engaged in the discussion, too.

This guide will walk you through creating your first Snap and your Snapchat story.

Here are a few fresh tips you can use to inject easy bits of modern engagement within the tried-and-true.

Hosting the Twitter account for your news organization is like spinning out a monologue.

The hardest part to becoming a Twitter regular is developing the habit of using it. Stop making excuses.

Combine Twitter, reddit, Facebook and Instagram to locate sources when news breaks.

Learn how to create Twitter lists of relevant people to follow, find eyewitnesses and locate Tweeters.

Common Twitter questions, and their answers.

if you’re looking for more sources and tips, consider peeking at reddit and Instagram.

One way to bring people into your reporting is through social callouts — asking the wider world to share their stories, photos and thoughts.

Tips on fitting social media into your schedule and figuring out what to tweet.

If you want to reach more people who care about your work by using social media, leverage the resources you have right in front of you.

Twitter chats are a good option for talking more about a series, topic or specialty.

On Instagram, a callout asks for photos or videos on a specific topic, using a hashtag to gather it all together.

A producer on “Death, Sex and Money” talks audio callouts.

#thispostisprettyoldbutmaybeifyoudon’tknowanythingabouthashtagsyetitwillproveuseful

How “Code Switch” made itself known on social, back when tweets were 140 characters.

“The point is to treat a Twitter chat as you would any radio production,” says producer Davar Ardalan.

Involve the hosts, make posting a habit and other suggestions for promoting your show/pod on social.

We’ve heard this a lot lately: Fun stories, not serious stories, work on social media. But we’ve found otherwise.

Tumblr basics, circa 2014.

In this post, you will get to know Instagram … as it was in 2015, so maybe move on.