from training.npr.org: https://training.npr.org/sources/christina-ferraz/
Christina Ferraz is the founder of Thirty6five, a public relations agency that does media relations, social media marketing and image management for nonprofits and public figures. They are an expert in marketing strategies that reach communities of color, common failures of companies in efforts to be inclusive, and LGBTQIA+ inclusion in public relations.
They began their career in communications reporting on the Latinx community for KPFT in Houston. They’ve been featured in PRNews Online and have spoken on panels for the Houston chapter of the Public Relations Society of America about emphasizing diversity in marketing campaigns.
Ferraz has presented research to the Popular Culture Association/American Culture Association as an independent scholar, and is a member of the Hispanic Public Relations Association and Public Relations Society of America. They received a B.A. in broadcast journalism from the University of Houston, followed by an M.S. in communication management from Temple University.
Expertise: Inclusive marketing, corporate activism, public relations
Location: Houston, Texas
Listen to Christina Ferraz at PRSA Houston’s Be Someone in PR Conference:
Keep It 100: Microaggressions to Multiculturalism in Reaching a Diverse Audience
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