from training.npr.org: https://training.npr.org/sources/prashant-malaviya/
Prashant Malaviya is professor of marketing and senior associate dean for MBA programs at Georgetown University. As a consumer psychologist, he is an expert in consumer behavior and focuses his research on how and why consumers use information to make product decisions.
Malaviya’s work has been published in marketing journals such as the Journal of Consumer Psychology, Journal of Marketing Research and Psychology & Marketing. He is a former marketing analyst for Nestlé.
Expertise: Consumer behavior, decision-making, consumer psychology
Location: Washington, D.C.
Teresa Mannix, Senior Assistant Dean for Communications, McDonough School of Business:
Phone: (202) 687-4080
Heard presenting at Consumer Idea Blitz
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