Sheena Iyengar
Published April 13, 2014
Updated April 9, 2021

Sheena Iyengar is the S.T. Lee Professor of Business at Columbia University. Iyengar is one of the country’s top experts on choice — how people perceive it and how they respond to it. Her award-winning book The Art of Choosing looks at what shapes our decision-making and the far-reaching consequences of our choices.

Iyengar’s work has been featured in The New York Times, the Wall Street Journal and Time. She has spoken on NPR’s Morning Edition and given two TED talks: the Art of Choosing and How to Make Choosing Easier.

Expertise: Choice, perceiving and responding to choice, global leadership, thinking globally, entrepreneurial creativity

Location: New York, N.Y.


Phone: 212-854-3778

Heard on NPR: Morning Edition: Dating Study Says Singles With Options Go For Hotties

TED Talk: How to make choosing easier

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