from training.npr.org: https://training.npr.org/2017/07/26/how-to-make-local-listeners-care-about-your-story/
Using data from the NPR One app, we identified specific approaches to telling audio stories that can inspire your audience to sit up and listen.
How can you break through the competition for ears? Data from NPR One offers lessons for keeping listeners engaged.
Explainers did well on npr.org, for instance.
This document will help you use metrics data to make informed editorial decisions.