Analytics

How to make local listeners care about your story

Using data from the NPR One app, we identified specific approaches to telling audio stories that can inspire your audience to sit up and listen.

How to hook your podcast audience

How can you break through the competition for ears? Data from NPR One offers lessons for keeping listeners engaged.

7 things we learned about our audience from the Iowa caucuses

Explainers did well on npr.org, for instance.

Acting on analytics: Using data to make editorial decisions

This document will help you use metrics data to make informed editorial decisions.

A review of basic analytics terms for understanding digital audiences

Unique visitor, returning visitor, arghhhhh. Finally learn what all these terms actually mean.