from training.npr.org: https://training.npr.org/2017/07/26/how-to-make-local-listeners-care-about-your-story/
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Analytics

How to make local listeners care about your story
Using data from the NPR One app, we identified specific approaches to telling audio stories that can inspire your audience to sit up and listen.

How to hook your podcast audience
How can you break through the competition for ears? Data from NPR One offers lessons for keeping listeners engaged.

7 things we learned about our audience from the Iowa caucuses
Explainers did well on npr.org, for instance.

Acting on analytics: Using data to make editorial decisions
This document will help you use metrics data to make informed editorial decisions.

Basic analytics terms for understanding digital audiences
Unique visitor, returning visitor, arghhhhh. Finally learn what all these terms actually mean.