Building Community

How to develop a strong, sustainable local newsletter

Creating — and sustaining — an editorial email newsletter can be tough. We’ve identified three models that are delivering results in public media.

You made good radio — now make good internet

Learn effective, low-lift ways to tell your stories online (without the dreaded “webifying”).

How to weave audience engagement into your reporting process

Here are a few fresh tips you can use to inject easy bits of modern engagement within the tried-and-true.

Want to start a newsletter? Read this first

A newsletter could be the first step to turning a casual listener into a super fan.

Get a Twitter habit: 5 things to do every day until it sticks

The hardest part to becoming a Twitter regular is developing the habit of using it. Stop making excuses.

Twitter tips for talk shows

Tips on fitting social media into your schedule and figuring out what to tweet.

Use your guests to grow a social media community

If you want to reach more people who care about your work by using social media, leverage the resources you have right in front of you.

How to host a Twitter chat

Twitter chats are a good option for talking more about a series, topic or specialty.

How to engage your community with Instagram callouts

On Instagram, a callout asks for photos or videos on a specific topic, using a hashtag to gather it all together.

How to grow a social media community from scratch

How “Code Switch” made itself known on social, back when tweets were 140 characters.

The nuts and bolts of building a storytelling project on social media

“The point is to treat a Twitter chat as you would any radio production,” says producer Davar Ardalan.

7 strategies for engaging your podcast (or show) audience

Involve the hosts, make posting a habit and other suggestions for promoting your show/pod on social.