Packaging

Should you write a question headline? It depends …

There are right ways and wrong ways to write question headlines.

Take our playbook: NPR’s guide to building immersive storytelling projects

Hypothesis-Driven Design (and our step-by-step guide) can help you navigate uncharted territory in a complicated storytelling project.

You made good radio — now make good internet

Learn effective, low-lift ways to tell your stories online (without the dreaded “webifying”).

What it looks like when a radio story shines on the internet

People don’t like to read radio scripts that are only slightly modified for web reading. So do better.

A checklist to organize your story process

With so many different ways to tell stories, you need this.

How to write great headlines that keep readers engaged

These tips and tricks will you help write stellar news and feature headlines.

This headline process can make your stories better

The exercise of coming up with a headline can also be a great way to come up with the right story idea.

9 types of local stories that people like to share

Learn about place explainers, crowd pleasers, curiosity stimulators and six other engagement-encouraging story types — all supported by data!

How a radio show can make great web content

Taking time to make show segments more web-friendly is not easy for many shows. To hear more about how one show does it, we turned to Jody Avirgan. At the time we spoke to Avirgan, he was a producer for WNYC’s midday talk show, The Brian Lehrer Show.

Tips for creating shareable, local content

Writing shareable local stories doesn’t have to be complicated.

How to pitch a digital project at your station

Convince upper management that your project is worth the time and effort!

Open copyright: How to find images, music and audio

How do Creative Commons licenses work — and how can you get sweet, sweet free art and sound with them?

With the right packaging, serious stories can be shareable, too

We’ve heard this a lot lately: Fun stories, not serious stories, work on social media. But we’ve found otherwise.