from training.npr.org: https://training.npr.org/2020/08/20/for-digital-flatten-the-pyramid-and-embrace-the-trapezoid/
Radio → Digital
If you’re wedded to the inverted pyramid (or just don’t know any better), don’t get to the point — end on a flat note. Metaphorically.
No one is available to read behind you and it’s nearly time to hit “publish.” What do you do? Call on the copy editor within.
Just because there’s a lot of online real estate available doesn’t mean every story is appropriate for long-form treatment.
Learn effective, low-lift ways to tell your stories online (without the dreaded “webifying”).
People don’t like to read radio scripts that are only slightly modified for web reading. So do better.
We know it isn’t easy to adjust how reporters approach and produce stories. So we talked to a couple stations that are already doing it.