Social 101

NPR’s Facebook Live guide

Since we jumped into Facebook Live, NPR has created more than 1,375 videos. We’ve broadcast from 23 states and 19 countries. And we’ve learned a few things along the way that we think you might find helpful. What is Facebook Live? Anyone can broadcast live videos on Facebook — from iPhone selfies to HD, multi-camera

5 things to do when programming Facebook

Media organizations, repeat after me: Facebook is not made for you. It may adapt somewhat to your presence, but ultimately it’s made for the 1 billion-plus people who are having a conversation on it. If you’re lucky, your story might sometimes be the topic of that conversation; if you’re smart, you’ll be engaged in the

What improv lessons taught us about live video

We’ve been doing a lot of live video on Facebook lately (upwards of 80 a month). Folks in the newsroom have embraced it and we’ve had fun playing with different formats and approaches. Still, with this new form comes a completely new set of challenges for even our most seasoned radio reporters. They’re suddenly facing strange

An introduction to Snapchat

This guide will walk you through creating your first Snap and your Snapchat story. Your story is made of multiple Snaps, accessible to your followers for up to 24 hours. Getting started Download the Snapchat app if you haven’t already. Create an account and log in. Snapchat will automatically open the record screen once you’ve logged

Want to start a newsletter? Read this first

In case you haven’t heard, newsletters are back (and bigger than ever). A regular email is a great way to connect with your audience in a really intimate way — and it might be the first step to turning a casual listener into a super fan. But you shouldn’t start a newsletter without thinking deeply about what you’re trying to

How to run a branded news account on Twitter

Hosting the Twitter account for your news organization is like spinning out a monologue. What are we reporting? What are people talking about? What do we know? What do we want to know? On the NPR feed, we want to serve our community with a steady stream of information about the day’s big news, the stories

Get a Twitter habit: 5 things to do every day until it sticks

The hardest part to becoming a Twitter regular is developing the habit of using it. Every journalist today should be on Twitter — the excuses are few and the benefits are many. It’s not just a place to share and find stories. You can also use it as an alternative to the news wires and/or to find sources.

A quick guide to getting started on Twitter right now

I wanted to answer some of the basic Twitter questions I often get. Keep in mind that the answers below have been written for individual journalists and may not necessarily apply directly to what we call branded accounts (official accounts such as @NPR, @MorningEdition, @NPRGlobalHealth).  Let’s get started:  What should I tweet? You might not

Twitter basics: Hashtags

Hashtags, love them or hate them, are important because they allow users to categorize tweets. When a user publishes a tweet with a hashtag, the tag appears as a link and allows readers to see the larger conversation around a topic or keyword. #butfirst, the origin of the [Twitter] Hashtag Hashtags sprung up organically during

Make your Tumblr better with these tips

Tumblr has been used by NPR and many stations to do special projects, connect with audiences in new ways, and more. Danielle Strle, Tumblr’s director of product for community and content, shared a few best practices for using Tumblr with us in August, 2014. Here are a few of those tips to get you started: Think about what your content looks like on the