Hypothesis-Driven Design (and our step-by-step guide) can help you navigate uncharted territory in a complicated storytelling project.

Use these prompts and quick tips to get your creative process started.

Fill this out when you’re getting started, for focus throughout the creative process.

Creating — and sustaining — an editorial email newsletter can be tough. We’ve identified three models that are delivering results in public media.

Sourcing the news is getting harder all the time. For three seasoned NPR reporters, it involves careful vetting, delicate negotiations and, every now and then, cigars.

Using data from the NPR One app, we identified specific approaches to telling audio stories that can inspire your audience to sit up and listen.

If you’re lucky, your story might sometimes be the topic of that conversation; if you’re smart, you’ll be engaged in the discussion, too.

“Yes and …” yourself to success!

You can use this process to shape a vertical, to plan a project, to plan newsroom-wide coverage or to plan a social strategy.

Learn about place explainers, crowd pleasers, curiosity stimulators and six other engagement-encouraging story types — all supported by data!

This document will help you use metrics data to make informed editorial decisions.