Richard Yi is a professor of psychology at the University of Kansas, where he specializes in addiction studies. Yi analyzes the behavioral and economic approaches that lead to decision and behavioral processes in health.

Pearl Chiu is an associate professor at Fralin Biomedical Research Institute, the department of psychology and the department of psychiatry and behavioral medicine at Virginia Tech University.

Carl Hart is the Ziff Professor of Psychology at Columbia University and an expert on substance abuse and addiction.