Jason Hong is a professor at the School of Computer Science at Carnegie Mellon University, where he is part of the Human Computer Interaction Institute.

Dolores Albarracín is the 28th Penn Integrates Knowledge University Professor and the Alexandra Heyman Nash University Professor, with joint appointments in the Annenberg School for Communication and the School of Nursing at the University of Pennsylvania.

Keith Maddox is an associate professor of psychology at Tufts University, where he focuses on social cognitive aspects of racial stereotypes, prejudice and discrimination.

Carl Hart is the Ziff Professor of Psychology at Columbia University and an expert on substance abuse and addiction.